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Recommend appropriate specific sales forecasting techniques for each of the following situations: a) A new product just launched six months ago; b) Old products lines
Recommend appropriate specific sales forecasting techniques for each of the following situations:
a) A new product just launched six months ago;
b) Old products lines which a company has been selling in the same markets for many years;
c) An old product line for which a firm just changing its 4p strategy?
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