Question
The Santa Fe Grill restaurant owners want to know the satisfaction levels for their customers compared to the customers of a competitor, Joses Southwestern Caf.
The Santa Fe Grill restaurant owners want to know the satisfaction levels for their customers compared to the customers of a competitor, Jose’s Southwestern Café. The relevant survey questions are:
“At which Mexican restaurant have you eaten most recently?”
______ Santa Fe Grill (coded 1)
______ Jose’s Southwestern Café (coded 0)
“How satisfied are you with the Mexican restaurant where you ate most recently?”
| Extremely Dissatisfied | Moderately Dissatisfied | Neither Satisfied nor Dissatisfied | Moderately Satisfied | Extremely Satisfied |
| 1 | 2 | 3 | 4 | 5 |
Which statistical test is needed for the analysis? Explain your answer choice.
Step by Step Solution
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Step: 1
Average satisfaction scores for the t...
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Step: 2
Step: 3
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Essentials of Marketing Research
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
3rd edition
78028817, 9780078112119, 978-0078028816
