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What are the Advertising Objectives, Strategies & Tactics?
What are the Advertising Objectives, Strategies & Tactics?
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Advertising is often incorrectly equated with marketing but they are two separate functions Company marketing objectives strategies and plans influence the objectives strategies and tactics that apply ...Get Instant Access to Expert-Tailored Solutions
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
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