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What is Impulsive buying
What is “Impulsive buying”
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Introduction Impulsive buying is the situation where there is a choice to buy goods or services without aforethought Mostly occurs when the customer makes rash decisions in a short time Mostly trigger...
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
