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Write a down you personal analysis of Young and Rubicams Brand Asset Valuator? What do you see as its main advantages and disadvantages?
Write a down you personal analysis of Young and Rubicam’s Brand Asset Valuator? What do you see as its main advantages and disadvantages?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
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