The argument about quality versus quantity is endless. Wendy Clark, the CEO of DDB North America, continues the argument by saying consumers are bombarded with too many ads and that many of those ads lack quality.

In an article for 4A's Smart Brief (via Media Post) titled https://www.mediapost.com/publications/article/278803/ddbs-wendy-clark-challenges-brands-to-make-more.html

Clark is quoted as telling brands, "Stop making more ads, and, instead, start making more 'good' ads." Read the article.

What do you think of Clark's comments? Do you agree or disagree? How do we make fewer ads if we have more clients and more products popping up constantly? Give some examples of what you might see as excessive advertising. (You do not need to answer the questions above! Just need to know if you agree with my answer below, thank you)

I think this strategy of creating higher quality advertisements rather than a large quantity of lower quality advertisements could be helpful for brands. Because people see so many ads every single day, a majority of them get tuned out. Today alone I have probably seen a hundred ads through commercials, billboards, emails, social media, etc., and it's only 11am. I know I have seen so many, and yet I couldn't recall any of them if you asked me to. The only way for an advertisement to actually stick to the viewer is by connecting to them. I think emotional ads are the ones that are most memorable to consumers. Anytime there is a story, people are automatically more interested. If an advertisement is really well made and has a story, it's likely that consumers will share it on their own. There have been times when my friend or family member sends me a commercial and says I MUST watch it. I have also seen a lot of advertisements coming from "creators" lately. It's interesting to me because these usually end up being grainy videos filmed on iPhones with unclear audio, and yet brands are using them more and more. This is probably significantly cheaper than others ads and is definitely lower quality. Maybe this option is being used so often for those reasons since lower cost = more ads. However, I also believe it's possible that people feel more connected to this content since it's coming from "real people", as opposed to actors. So I do think higher quality advertisements with stories are worth it, although it's interesting to see how other options are being utilized.