06/2014-5981 This case was written by Indira Pant, under the supervision of Paddy Padmanabhan, the John H. Loudon Chaired Professor of International Management, Professor of Marketing, both at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. (Refer to above case study) Question- What are the sources of potential channel conflict in the kerala market for eastern condiments