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0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 Price Style Material Brand Intercept Legend for Graph above Price: $30,000 utility.45 $40,000 utility .25 $50,000

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0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 Price Style Material Brand Intercept Legend for Graph above Price: $30,000 utility.45 $40,000 utility .25 $50,000 utility .45 Style: Small SUV utility .15 Midsize SUV utility .25 Large SUV utility .35 Material: Vinyl utility .11 Fabric utility .24 Leather utility .11 Brand: Chevy utility .11 Ford utility .03 Dodge utility .05 4. If I was a marketing manager - what is the ideal or best TPU product for chart - be sure to list feature level and utility? (4 pts) 5. Tell me why I am crying if I am the Ford, Chevy or Dodge brand manager? (3 pts)

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