$12)$ Which sentence below best states a specific purpose?

A$)$ My audience will be able to explain three ways the Affordable Health Care for

America Act benefits college students.

B$)$ My audience will learn about diabetes.

C$)$ My audience will learn about adult health problems.

D$)$ My audience will learn about media coverage of the current state of U$.$S$.$ health care

issues.

$13)$The United States needs to improve the quality of higher education$$ is a

A$)$ statement of purpose.

B$)$ topic.

C$)$ thesis statement.

D$)$ value statement.

$14)$ Faced with an audience that opposes your ideas, the best strategy is to

A$)$ switch positions on the topic so that it appears that your ideas conform with theirs.

B$)$ acknowledge your differences and do what you can to show the merit of your

position.

C$)$ directly attack their position, pointing out all the ways it is wrong.

D$)$ proceed with your original message and leave time for questions.

$15)$ Which of the following is a good example of audience analysis?

A$)$ asking the audience to choose a relevant topic by a show of hands

B$)$ asking each audience member to supply demographic information about themselves

C$)$ collecting and interpreting publicly available demographic information about the

audience

D$)$ mastering the topic well enough to be able to field questions from any audience

member

$16)$ Which of the following is most likely a captive audience?

A$)$ the thousands of people who come to Washington, DC$,$ to attend a presidential

inauguration

B$)$ the sales reps and other employees at an annual dinner addressed by the company

CEO

C$)$ the graduates and their relatives who attend a college graduation ceremony

D$)$ the millions of people who regularly watch television news programming