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1. A publisher faces the following demand schedule for the next novel from one of its popular authors: Unit Price Quantity Demanded $100 0 novels

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1. A publisher faces the following demand schedule for the next novel from one of its popular authors: Unit Price Quantity Demanded $100 0 novels 90 100,000 80 200,000 70 300,000 60 400,000 50 500,000 40 600,000 30 700,000 20 800,000 10 900,000 0 1,000,000 The author is paid $2 million to write the novel, and the marginal cost of publishing the novel is a constant $10 per copy. a. Compute total revenue, total cost, and profit at each quantity in a table. What quantity would a profit-maximizing publisher choose? What price would it charge? b. Compute marginal revenue. (Recall that MR = ATR/4Q, that is the increase in total revenue when sell additional ONE unit of good.) How does marginal revenue compare to the price? Explain. c. Graph the marginal-revenue, marginal-cost, and demand curves. At what quantity do the marginal-revenue and marginal-cost curves cross? What does this signify? d. In your graph, shade in the deadweight loss. Explain in words what this means. e. If the author were paid $3 million instead of $2 million to write the book, how would this affect the publisher's decision regarding what price to charge? Explain. f. Suppose the publisher was not profit-maximizing but was instead concerned with maximizing economic efficiency. What price would it charge for the book? How much profit would it make at this price

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