1. Analyze a LinkedIn Profile: Read the short article, "Exactly how to improve your LinkedIn profile to get more job offersDownload Exactly how to improve your LinkedIn profile to get more job offers."

Find the LinkedIn profile of a successful person in your field and evaluate their profile against the points made in this article.

• Provide a link to the LinkedIn profile you are discussing.
• analysis of the LinkedIn profile you chose to evaluate. You should focus both on what is good and what needs additional work (based on the article linked above).

2. In the previous assignment,you reviewed an article about strong LinkedIn profiles and analyzed one from someone prominent in your field of interest. For this assignment, it is time to use what you have learned to craft your own "About" section for your LinkedIn profile (yes, even if it is imaginary). Why did you choose to include some things and leave some out, what parts of you did you focus on, etc.?

3. What is it: A cover letter specifically tailored to the job ad you posted on the discussion board

Purpose: The purpose of the cover letter is to present your credentials and argument for being a person qualified and interested in the position so that you make it to the interview.

Goals: Persuasion

• To build a positive image of your qualifications
• To show you have researched the company and analyzed the job ad extensively based on the information from in-class lecture, examples, and activities
• To convince the hiring manager/HR person/computer that you should be met for an interview
• For this submission, you will submit a draft that is peer-reviewed by two of your classmates. You will take that feedback and submit a final version of your cover letter in Lesson 13.
• You are to respond to the job listing you posted on the discussion board and create a cover letter for the position.
• You should not generate a "form" cover letter or resume. You need to understand how to compose the cover letter to meet the specifics of the job ad.
• A good cover letter "shows" as opposed to "tells," so focus on incorporating 1-2 of the short narratives you created in the short assignment this week. Length: The cover letter should be one page in length. This is always advisable, but as you gain more time and experience in your field, the letter may surpass this length. For this assignment, stick to one page.

Remember: Much like you matched a brand for the company when you wrote the negative response letter, your cover letter creates a personal brand that is an introduction to who you are for employers. Consider how your tone, word choice, mechanics, and other rhetorical moves present you.

4. Write down the five skills or traits that the prospective employer from your posted job ad was looking for and write them down at the top of the page. Then, I want you to choose 3 of those skills/traits. Once you have those, I want you to think of a story that shows you using those traits without telling us that is what you were doing. For example, if I want to show that I have exemplary customer service skills, I will set down a short couple of sentences about a time I went above and beyond for a customer as opposed to merely saying that I "have good customer service skills." This both makes you more memorable and adds a degree of authenticity to your "personal brand." construct a document that lists five skills at the top. Below that, you will choose three of those skills and write 2-3 sentence stories where you show evidence of having those skills without telling the audience that is what you are doing. See the below example.