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1. Articulate the underlying details of each VALS motivational type 2. Articulate the philosophy behind the PRIZM approach to market segmentation.
1. Articulate the underlying details of each VALS motivational type
2. Articulate the philosophy behind the PRIZM approach to market segmentation.
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Step: 1
1 VALS Motivational Types VALS Values Attitudes and Lifestyles is a psychographic segmentation tool developed by SRI International It classifies individuals into groups based on their primary motivati...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
