1. As an X company you organize successfull events for last 3 years. Your events include concerts, shows and camping. After successfull 2 years your team made an evaluation and according to your evaluation results the impact and attendance figures are diminishing when compared to previous years. As a team you consider to get Sponsorship to increase the impact of your event. You consider Y company is very suitable for you because yours and Y company's target group are young people around 18-30 age range. Company sells sport shoes. Energetic and has budget to invest sponsorship. How can you impress them with your event objectives to gain necessary Sponsorhip investment? How can you benefit from their brand image? * (20 Points)