1. Conduct ratio and trend analyses such as current ratio, inventory turnover ratio, rate of return on assets, rate of return on equity, debt to equity, and debt to total assets for Loblaw and Shoppers Drug Mart in the fiscal years of 2011 2013 (www.sedar.com) An Independent Data Analysis Exercise. 2. Why has Zoom seen such widespread adoption during the crisis relative to its competitors? Does Zoom have a network effect? If so, how strong is it? Evaluate the companys decision to give away free Zoom access to educational institutions? Is this good business strategy? Is it good leadership? 4. How are dynamics of Zooms user base and utilization likely to change after social distancing measures become less necessary? How should the company prepare for that change? 5. How important was call security for Zoom before the current crisis? How important is security now? And how important will it be in the future? 6. Overall, how can Zoom best capitalize on its current momentum? Would a happiness culture like Zooms make you more or less interested in working at a company? What type of employees is such a culture likely to attract?