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1. Consider E-Channels vs. traditional channels .You are the VP of Marketing for Wal-Mart and have been asked to recommend whether Wal-Mart should invest $100
1.Consider E-Channels vs. traditional channels.You are the VP of Marketing for Wal-Mart and have been asked to recommend whether Wal-Mart should invest $100 million in new Wal-Mart Stores in the Eastern United States OR invest the same amount in upgrading their website and e-commerce platform. Present the case for against each decision and choose one strategy (bricks or clicks), then explain why you chose that strategy.
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