Question
1- Define what marketing is and how it relates to and differentiates from promotion, advertising, and sales. 2- Mention the five orientations of marketing management.
1- Define what marketing is and how it relates to and differentiates from promotion, advertising, and sales.
2- Mention the five orientations of marketing management. Then describe the characteristics of the marketing concept and how the marketing concept differs from one of the other marketing management orientations or concepts.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
