1. Describe Nike's company's communication goals 2. What different communication channels did Nike use to reach and...
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2. What different communication channels did Nike use to reach and engage with its target audience?
3. Give an example of a successful communication campaign and tactics used by Nike. Why did you think it was successful?
4. Discuss a challenge or opportunity Nike faces in the current mass and digital communication landscape.
5. Describe Nike's overall effectiveness in communicating its ideas, messages, and goals to its target audience..
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ISBN: 978-1285190907
8th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
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