1. Explain barrier focused and benefits focused positioning 

 

 

2. Explain what is means to have monetary benefits for behaviour

 

 

3. Explain non-monetary cost and give two examples of how a company can use this as part of its social marketing program 

 

 

4. The evaluation process measures the reasons why are you conducting measurement, detail two reasons a company may be embarking on a social marketing campaign. 

 

 

5. List and explain two successful strategies of place marketing intervention tools.