Question
1. How can organizations create value by implementing an advanced information system solution paired with the appropriate business model? 2. Explain operational CRM versus analytical
1. How can organizations create value by implementing an advanced information system solution paired with the appropriate business model?
2. Explain operational CRM versus analytical CRM. Under what conditions would a decision maker use either application?
3. Describe how technology has allowed for the development of enhanced features in e-commerce. Please provide an example.
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Management Fundamentals
Authors: Robert N. Lussier
3rd Edition
0324226063, 978-0324226065
