Question
1. Identify a potentially attractive target market for the company's future international expansion strategy. In order to identify which of the countries represents a potentially
1. Identify a potentially attractive target market for the company's future international expansion strategy. In order to identify which of the countries represents a potentially attractive target market, you are required to undertake a comparative PESTEL analysis of the macro-environmental factors of the chosen country. [20] Sainsbusry (UK and CHINA)
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Managing Drug Supply
Authors: Management Sciences For Health, Euro Health Group
2nd Edition
1565490479, 978-1565490475
