1. Inimitability is perhaps the pivotal element of the VRIO framework. What are the barriers to imitating Mobileye? Please consider not only Mobileye's technology, but also any other relevant aspects of Mobileye's competitive position that would be difficult to imitate.

2. What technologies might be used to substitute away from Mobileye? What is Mobileye doing to reduce the threat of substitution?

3. Is Mobileye's competitive position sustainable? Why?

4. How should Shashua and Aviram handle OEM demands for lower prices? Should they maintain a "full" price strategy or discount for the low-end bundle? Why?

5. What are the advantages, challenges, and risks of working with Google? Consider our discussion of Shaping Strategies. To what extent do Google and Mobileye share a common vision of the future?