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1. It is extremely important to understand customer transition and sales growth by Market Type, why is this so? please explain. 2. Reaching out to

1. It is extremely important to understand customer transition and sales growth by Market Type, why is this so? please explain.

2. Reaching out to your mainstream customers is an essential part of company building. Why, please explain your answers.

3. What is the role of senior management in transitioning from learning and discovery to company building.

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