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1 . Lilly worked for Sam Software for twelve years and then resigned to start her own firm, Lilly Likeware. Sam Software and Lilly Likeware
Lilly worked for Sam Software for twelve years and then resigned to start her own firm, Lilly Likeware. Sam Software and Lilly Likeware compete directly for the same customers. According to recent data, Sam Software's market share has dropped from percent to percent. During the same time, Lilly Likeware's market share has risen from to percent. Within the past weeks, however, Lilly believes Sam Software is participating in belowcost pricing. What is belowcost pricing? How can it be shown? What antitrust law or laws might apply to this situation?
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