1.List the three (3) different phases of Media Research that marketers should conduct to evaluate their advertising communications. What's the purpose of each phase? (3 marks)

2.Briefly describe three (3) current trends in Television and Video media today. (3 marks)

3.What are two (2) roles/responsibilities of the Advertising Agency and two (2) roles/responsibilities of the Client when planning an ad campaign? (4 marks)