1.What is the difference between dot-coms (pure play) and brick and mortar (enterprise) businesses? Can you think of some examples?

• Briefly describe the concept of online value proposition and pick a company of your choice to illustrate its importance.
• Briefly describe the difference between a marketing database, CRM, marketing analytics and the marketing 'tech-stack'.
• Consider the broad scope of marketing analytics. Accordingly, briefly describe and compare at least two types of marketing analytics.
• What are some of the requirements in the measurement of eMarketing effectiveness?
• Briefly outline the key strategic considerations that need to be kept in mind when outlining an eMarketing strategy.

2.Briefly describe some of the new opportunities for consumer research and for generating consumer insights that can result from digital technologies.

• Outline the key strategic decisions that you need to undertake to build and manage a website.
• What is the difference between SEO and SEM, and which one is more important in an eMarketing strategy?
• Critically evaluate the advantages and disadvantages of online advertising.
• What is the role of advertising creative and branding in online advertising?
• What are the three commonly accepted "myths" about Facebook?

3.Critically compare the engagement rates and reach opportunities for Facebook, Instagram and Youtube.

• Discuss the advantages of social media influencers.
• What are the different strategies for app monetization that can be used and what typically encourages consumers to pay for mobile apps?
• Mobile apps are a tool for consumer engagement and persuasion. Discuss the validity of this statement.
• Choose between mobile payments and the Internet of Things (IoTs). Discuss your chosen concept and clarify its relevance to eMarketing strategies.
• What is privacy and why is it so relevant to do ethical eMarketing?