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1. Provide one example of a product that did Optional-product pricing and discuss. 2. Provide one example of a product that did Captive-Product Pricing and
1. Provide one example of a product that did Optional-product pricing and discuss.
2. Provide one example of a product that did Captive-Product Pricing and discuss.
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1 OptionalProduct Pricing Example Example Microsoft Office Suite Discussion Microsoft Office Suite i...
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Principles of Marketing
Authors: Philip T. Kotler, Gary Armstrong
15th global edition
133084043, 978-0133084047
