1 SB Exercise 6-16 through Exercise 6-17 (Algo) (The following information applies to the questions displayed below.] 10 points Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Skipped eBook Total Company $ 466,000 100% 232,200 50% 233,800 50% 131,440 28% 102,360 228 65, 240 14% $ 37,120 8% Office Chicago Minneapolis $ 158,000 100% $ 308,000 100% 47,400 308 184,800 60% 110,600 708 123,200 40% 82,160 528 49, 280 16% $ 28,440 188 $ 73,920 24% Sales Variable expenses Contribution margin Traceable fixed expenses Office segment margin Common fixed expenses not traceable to offices Net operating income Print References Exercise 6-17 (Algo) Working with a Segmented Income Statement (LO6-4] Assume that Minneapolis' sales by major market are: Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Common fixed expenses not traceable to markets Office segment margin Minneapolis $ 308,000 100% 184,800 608 123,200 40% 33,880 113 89,320 298 15,400 5% $ 73,920 24% Market Medical Dental $ 216,000 100% $ 116,000 100% 138,240 64% 60, 320 52% 84,000 36% 55,680 488 12,960 6% 24, 360 21% $ 64,800 30% $ 31,320 278 10 points The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $9,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $48,000 or increase sales in the Dental market by $47,000. Skipped Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? eBook Print References Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? Company's profits by 10 points The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $9,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $48,000 or increase sales in the Dental market by $47,000. Skipped Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? eBook Print References Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? Company's profits by