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1. Select an Innovative Canadian SME or Foreign Company that is conducting business in an International Market . Discuss their international marketing mix strategy in
1. Select an Innovative Canadian SME or Foreign Company that is conducting business in an International Market . Discuss their international marketing mix strategy in detail by: Describe their product/service strategy and any adaptations that were made for the international market. Explain their pricing strategy and the reasons they chose this strategy. Briefly outline their promotional strategy. Describe the distribution strategy (the network they use). Provide justification/rationale for each of the following. Please note that the company you describe should demonstrate winning strategies much like the ones that were referenced in the SME readings posted online. The company you select and the market must be new and you cannot use ones that you have used in prior discussion forums or cases. 2. Research and explain the best practices in International Human Resource Management
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