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1. Synopsis of the Coca-Cola case. 2. Using Porter's forces to analyze the industry, is it attractive? explain. 3. Early on Coca Cola adopted a

1. Synopsis of the Coca-Cola case.

2. Using Porter's forces to analyze the industry, is it attractive? explain.

3. Early on Coca Cola adopted a franchised bottler system. The system still persists today. What have been the benefits of this system? What have been the limitations?

4. What explains Coca Cola's rise to dominance in the first half of the twentieth century?

5. How did the launch of the Pepsi challenge change the nature of competition in the industry?

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