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Assume that a customer shops at a local grocery store spending an average of $200 a week, resulting in a retailer profit of $10 each
Assume that a customer shops at a local grocery store spending an average of $200 a week, resulting in a retailer profit of $10 each week from this customer.
Assuming the shopper visits the store all 52 weeks of the year, calculate the customer lifetime value if this shopper remains loyal over a 10-year life span.
Also assume a 5 percent annual interest rate and no initial cost to acquire the customer.
The customer yields $_per year in profits for this retailer. (Round to the nearest dollar.)
The customer lifetime value is $_
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