1The two market segments mentioned in the case study are: Mild beer and Strong beer

Given the information shared in the case study, provide a detailed

explanation n how you would ensure that you deliver value to each segment. Start

by formulating a positioning statement for each segment.

Explain in detail (per segment) how you will deliver value that

is based on the positioning statements that you have formulated for each market

segment. In this regard, pay attention to product and service features and

benefits, pricing, marketing communication, and distribution strategies. While

you can make reasonable assumptions, you should use information from the case

study as far as possible. it should be clear from an answer that you understand

that different market segments require different marketing approaches to

provide value

2 Would you describe Kingfisher: Altra Max's value creation as an

incremental or disruptive innovation? Explain your answer using the

innovation-value hierarchy framework and information provided in the case

3Identify and list the challenges confronting Kingfisher's

plant create value through the super-premium segment (Strong beer) in India

4What advice and recommendations would you offer to Mr.

Harvinder Palekaron or top management on how Kingfisher: Altra Max should

reconfigure its value-creating core competencies and capital base in order to

achieve market acceptance and uncontested market presence?