$1.$

Think of a product that you have used recently. What are the core, actual, and augmented products?

$2.$

How would you promote a shopping product differently than a specialty product?

$3.$

Look at the Oreo product line. Why are there so many products? What purpose does this variety serve?

$4.$

Consider the Sears brand. Which stage of the product life cycle is Sears currently in$?$ What do you recommend it do to change this stage?

$5.$

Discuss a brand to which you are loyal. Why are you loyal to the brand? How does the brand contribute to your loyalty?

$6.$

Would you consider yourself a switcher, shifting loyal, split loyal, or hard$-$core loyal for your favorite brand? Why?

$7.$

Look at the Apple brand packaging in this chapter. How does this packaging meet the criteria that we discuss in the chapter?

$8.$

Review Boxed Water Is Better$$s website. How do the website and packaging address environmental concerns?

$9.$

Discuss a brand$$s packaging. How could the brand reduce its packaging or introduce recyclable packaging?

$10.$

Why are safety statements important on packaging? What might you add to product safety statements?