Question
1. Using Porter's generic strategies framework, assess LEGO in terms of the company's pursuit of competitive advantage. Discussion question: 2. Please discuss the country of
1. Using Porter's generic strategies framework, assess LEGO in terms of the company's pursuit of competitive advantage.
Discussion question:
2. Please discuss the country of origin effect and using an example of your choice to discuss how a company can use marketing mix strategy to deal with negative country of origin effect.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
