1 What are the main segmentation criteria that can be applied to explain Volvo's segmentation strategy for its different models?

What are their main target segments?

2 How feasible do you think are the segmentation and targeting strategies of Volvo with reference to the segmentation feasibility criteria discussed in the chapter?

3 How do you evaluate Volvo's positioning strategy in terms of its focus on safety?

4 What other segmentation, targeting and positioning strategies could Volvo implement, particularly in terms of ensuring future growth and competitiveness?