Question
1. What are the main sources of internal marketing data and the pros and cons of using this data. 2. what are the main sources
1. What are the main sources of internal marketing data and the pros and cons of using this data.
2. what are the main sources of external marketing data andthe pros and cons of using this data.
3. Finally, describe which source of marketing data you believe is most reliable and why.
With References.
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
