What requirements must stories meet in order to be useful for branding?( ONE OR MORE CAN BE CORRECT )

A) Authentic: audience should not perceive as fake

B) Include a well-known celebrity figure: this has proven to be key to grabbing the audience's attention.

C) Intriguing: needs to grab attention

D) Involving: audience gets drawn into the story and provoke a response

E) Strategic message: enhance brand visibility, image, relevance or contribute to the organization mission, values, or culture.