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What requirements must stories meet in order to be useful for branding?( ONE OR MORE CAN BE CORRECT ) A) Authentic: audience should not perceive
What requirements must stories meet in order to be useful for branding?( ONE OR MORE CAN BE CORRECT )
A) Authentic: audience should not perceive as fake
B) Include a well-known celebrity figure: this has proven to be key to grabbing the audience's attention.
C) Intriguing: needs to grab attention
D) Involving: audience gets drawn into the story and provoke a response
E) Strategic message: enhance brand visibility, image, relevance or contribute to the organization mission, values, or culture.
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