1. What are the metrics that can be used to determine the marketing research objective? Specify how they are calculated and in what context they can be used.

2. What are the approaches and purposes (or research questions) of each of the three major research designs?

3. What is the role of the moderator and notes taker in a focus group? What is the role of the interviewer in an in-depth interview? What is the role of the researcher in ethnographic studies?