1. What could be the reasons for the price increase in offline retail stores? 2. From the...
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Question:
1. What could be the reasons for the price increase in offline retail stores?
2. From the information given in the case, can one conclude that there was a differential price response from the online and offline retail spaces to the supply chain shock following the lockdown?
3. What do you think led to a divergence in the price response across the offline and online retail platforms, if any? Do their objectives differ?
4. Do you think the offline stores engaged in price gouging? If you were part of the panel, what would be your conclusion and recommendation to the government?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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