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1. What influences from the external environment over the next several years do you think might affect the way Zara competes? 2. How easy or

1. What influences from the external environment over the next several years do you think might affect the way Zara competes? 2. How easy or difficult do you think it would be for competitors to imitate Zara's supply chain as a capability? 3. What value does Zara create for its customers

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