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1. What is a business resource? 2. What does a market development opportunity involves? 3. Explain competitive advantage. 4. Why marketers must consider social change?

1. What is a business resource?

2. What does a market development opportunity involves?

3. Explain competitive advantage.

4. Why marketers must consider social change?

5. What is Return on investment?

6. How would you define your market under niche strategy?

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