1. Which of the following statement is INCORRECT about Type 1 cost leadership? A. Try to win customers with unique benefit/value B. Suitable for big marketplace with sensitive price C. The objective is to produce and sell product below competitors' breakeven point D. This strategy will benefit customers 2. Firma XYZ is aggressively promoting its existing product lines for current marketplace with heavy marketing campaign in TV channels for the past 3 months. As a result, Firma XYZ has doubled its market share from 15% to 30%. What type of strategy is used by the firm? A. Forward integration B. Market penetration C. Market development D. Product development 3. TipuChat is a social media company. Recently the company is facing a financial crisis. To reduce the operating costs, the company has decided to lay off 100 employees. What is the name of this strategy? A. Unrelated diversification B. Divestiture C. Liquidation D. Retrenchment 4. Syarikat AkuPunya has a great vision to become a successful conglomerate in various businesses from agriculture to manufacturing to services. What strategy should be pursued to achieve the vision? A. Related diversification B. Market penetration C. Unrelated diversification D. Product development 5. Why do we need to have clear objectives? A. To maximize conflict B. To provide direction C. To increase uncertainty D. To disallow synergy 6. Syarikat Apanama has many businesses and recently sold its food and beverage business to another company. This strategy is called as __________________? A. Unrelated diversification B. Retrenchment C. Liquidation D. Divestiture 7. Apple's product ranges from iPod to iPad to iPhone are an example of ____________________ strategy? A. Product development B. Market penetration C. Market development D. Forward integration 8. Syarikat AnakBeranak is facing difficulty to market its products to customers due to unreliable distributors. To increase reliability, the company plans to control the distributors. What strategy can be used? A. Defensive B. Intensive C. Integration D. Diversification 9. Which of the following example is referring to horizontal integration by Company A? A. Company A is opening a new factory to increase its production B. Company A is buying a plantation to supply materials for its production C. Company A is acquiring 30% shares in Company B D. Company A is building its own retailing channel 10. "Short term, cost leadership, fulfill firm objective, successful marketplace" can be referred to? A. Financial objective B. Strategic objective C. Corporate strategy D. Business strategy 11. Which of the following example is referring to backward integration by Company A? A. Company A is buying a plantation to supply materials for its production B. Company A is opening a new factory to increase its production C. Company A is building its own retailing channel D. Company A is acquiring 30% shares in Company B 12. ApaBot want to open an online business platform. However, ApaBot realizes Shopee and Lazada already dominate general online market segment. Thus, ApaBot has decided to go for a unique market segment offering affordable price for its online business platform. What strategy could be used by ApaBot? A. Cost leadership - best value B. Cost leadership - low cost C. Differentiation D. Focus - low cost 13. Mybisinis Sdn Bhd is a spark plug manufacturer. The company was recently entered into a hotelling business. Please name the strategy. A. Market penetration B. Product development C. Related diversification D. Unrelated diversification 14. Papazala is a person who don't cares about price. He willing to spend money for something unique. Which type of generic strategy is suitable for Papazala? A. Type 4 B. Type 2 C. Type 3 D. Type 1 15. Warung MajuMundur is a market leader in cendol business in Changlun. A new company named Warung ABCjo has started to gain market share from cendol business. To remain competitive, MajuMundur has managed to buy some stake in ABCjo. Please name the strategy used by MajuMundur. A. Forward integration B. None of the answers C. Horizontal integration D. Backward integration 16. Which statement is INCORRECT about types of strategies? A. No organization can afford to pursue all types of strategies B. The right strategy needs to be decided and prioritized C. None of the answers D. Different strategies are designed for different situations 17. Alimato Inc is producing a unique pen for disabled people. Despite of the price, the pen offers ergonomic, convenient, and easy to hold with soft touch, that meet the need of disabled people. What type of generic strategy is used by Alimato Inc? A. Type 3 B. Type 4 C. Type 2 D. Type 5 18. Elon musk ventures into aerospace, automotive, and social media is an example of _______________ strategy? A. Market development B. Related diversification C. Product development D. Unrelated diversification 19. Which of the following is related to financial objectives? A. Quick delivery B. Market share C. High quality D. Revenue growth 20. TeknoNet is planning to expand its current business in one industry to another with similar technology. Which strategy is suitable? A. Related diversification B. Product development C. Unrelated diversification D. Market development please answer that questions