1. Which of these factors do a majority of CMOS believe will be the primary measure of their effectiveness over the next decade? Leadership turnover within marketing departments Gross margin linked to marketing activities Return on marketing investment Return on sales investment 2. Which of these factors do a majority of CMOS believe will be the primary measure of their effectiveness over the next decade? Leadership turnover within marketing departments Gross margin linked to marketing activities Return on marketing investment Return on sales investment Adoption of digital and smart technologies 3. From the perspective of consumer behavior, when do needs become wants? When the consumer enters the five-step purchasing process When the need is reframed as an unmet desire When the consumer is exposed to product advertising When the consumer becomes conscious of the need When a need is directed toward specific objects that might satisfy the need 4. Which of these metrics tracks site navigation and online interaction? Website analytics Social media presence Permission marketing statistics Pull statistics Push statistics