1) Why is it best to mix and match targeting tactics? Why can't just one type of online advertising method take care of everything?

2) Compare and contrast the different types of targeting: demographic, contextual, behavioral, geographic, daypart, affinity, purchase-based category

3) What are some of the key considerations in online targeting?

4) Give an example of a brand you love and what you think is the most effective approach to that brand advertising?  How would you break down their targeting and audience demographics, give at least a few examples

 

 

 

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PART 2

 

1) If you were the CEO of your company, discuss the top three characteristics that you would implement to improve the online presence of your brand.

 

2) Why is it important to know your customer? Define demographics and why the are important to pay attention to in your advertising 

 

3) What forms of online resources are effective in advertising your products or services?