1. Why is it important to excel at sales if you want to work for a professional sports team?

2. Review the website for your favorite team and see if you can find its mission statement. If there isn't one, what would you recommend it say?

3. Who are the key sponsors of your favorite team? How are they promoting their association with the team?

4. With so much focus on ROI, why would a team engage in community service?

5. Have you attended an event that had a premium giveaway? If so, how did it make you feel? What giveaway would make you consider buying a ticket to an event?

6. What is the difference between guest relations and client services?

7. Find a promotional schedule for a professional team. What unique items did you find? What sponsors were attached to those items?

8. Find a city with multiple sports teams. What type of marketing strategies does each team use to compete for the fan base in that city?

9. Compare and contrast the marketing efforts of a team that won the most recent championship in its sport and the team that finished in last place.

10. Which team in professional sports does the best job of marketing its product?