1. Why should you use Screaming Frog to c r e a t e an XML sitemap?

Choices

XML sitemaps send your pages and articles to Facebook.

XML sitemaps are what Google follows to find your key pages.

XML sitemaps help "block" the keywords you're targeting from your competition.

2. What's one way that DeepCrawl specifically helps publishers (online newspapers, etc.)?

AMP implementation

Link auditing

Competitor analysis

3. Which SEO tool has a highly regarded SEO plug-in for WordPress?

Yoast

Bing Local

KWFinder

4. What SEMRush feature can you use to avoid competing with yourself in a CPC ad group?

Cross-match negative keywords

Get long-tail keywords

Brand monitoring

5. How far back does the Majestic (majestic.com) SEO tool's Historic Index go back?

5 years

2 years

5 minutes

6. Why would you need to use the Reputation Manager feature in Bright Local?

Immediately react and respond to negative reviews.

See what my friends are saying about a company.

See if there any photos of my business I want to ask permission to use.

7. Which of the following is not an advantage of getting a professional technical SEO audit from Screaming Frog?

Custom recommendations for your website

All your pages will hit Position 1 for the target keyword in Google within 1 hour

Their SEO Spider crawling software

8. Can you find competitor backlinks with Ahrefs?

Yes

No

Yes, but only 2 competitors

9. What's one reason you might want to look at the historical search volumes for a keyword on the KWFinder tool?

To find seasonal/holiday topics and when you should publish them.

To find the best keywords to use in the next hour.

To find the best time to update your sitemap.

10. If you're looking for the brand influencers you should connect with for backlinks, which should be your go-to tool?

Website Grader by Hubspot

KWFinder

BuzzSumo

11. What important report does Bright Local provide for local SEO that non-local SEO focused tools do not?

Rank tracking

Local citation report

Keyword difficulty

12. Which is NOT a source for BuzzSumo's Discover Questions feature?

Reddit search

Forum search

The NASA website

13. In what report would you find a list of websites that the website you're analyzing with Ahrefs links out to?

Linked Domains

Best Pages by Incoming Links

Backlinks

14. Why is it important that Moz Pro offers site crawls - even of large sites - quickly?

It isn't important - you can easily build you own code to do that.

Especially with a large site, you need to monitor new pages and the fixes you've put in place on an ongoing basis.

Site crawls are not part of SEO.

15. Unlike many other large SEO tools, which one has a WordPress plug-in designed just for Google news optimization?

BrightEdge

Yoast

DeepCrawl