1] Why would a customer {aka the Travel Decision Maker] prioritize CSR as a key pillar in their business plan/'structure to help build loyalty from their customers to their brand over their competition? 2] Research and introduce your Brand {including size, headquarters location, and any other information that you find releva nt] 0 Explain in detail a minimum of3 sustainable initiatives that your hotel brand practices on a global level, and why promoting these initiatives is a key component to their business goals/'success Hotel brand- InterContinental Hotels 8|. Resorts 3) What are the benets and gains for hotels that choose to actively participate in CSR programs? 4) What are the four categories that Corporate Social Responsibility is traditionally separated into? List the four categories and describe them. Provide an example of what this might look like in the hotel world. Feel free to use 'real life\" current examples 5) Reflective Question: based on your understanding of CSR, its value and its purpose how would you prioritize and incorporate this into your career as a future hotel managerfowner in order to achieve your environment, humanitarian, and financial goals