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(1) You are commissioned by your Marketing Director to do and and present to junior marketers, in your company a full description of the Marketing
(1) You are commissioned by your Marketing Director to do and and present to junior marketers, in your company a full description of the Marketing management process and the forces that influence it.
(2) Describe the Strategic planning process. Identify the four (4) steps of the strategic planning process.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
