10 Marketing and promotional strategy Marketing and promotional strategy heading Introduction to marketing and promo strategy Building name and rationale Residential - Apartments/terraced houses - selected media mix and link with target market Residential - Apartments/terraced houses - promotional timeline reflects buyer readiness stages Office - selected media mix and link to target market Office- promotional timeline Marketing and promotional strategy conclusion Examples of promotional material for residential and office eg. sales brochure for residential/Information Memorandum for office