Question
11.Which of these represents the marketing offering? A.The optimal value proposition B.A sales proposal designed to promote the ability to fulfill a particular customer need.
11.Which of these represents the marketing offering?
A.The optimal value proposition
B.A sales proposal designed to promote the ability to fulfill a particular customer need.
C.The actual good that the company deploys in order to fulfill a particular customer need.
D.The marketing mix
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
