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1]Analyze thehealth club industry (NOT just Planet Fitness but the INDUSTRY) in which PlanetFitness is operating using Porter's Five Forces Model (In Chapter 4 of

1]Analyze thehealth clubindustry (NOT just Planet Fitness but the INDUSTRY)in which PlanetFitness is operating using Porter's Five Forces Model (In Chapter 4 of the text and the PowerPoint Slides for ExternalEnvironment)

2]How has Planet Fitness developed a sustainable competitive advantage in thisindustry?

3]How has Planet Fitness achieved solid financial results in a challengingenvironment?

4]What are the pros and cons of Planet Fitness's franchising strategy?

5]Can Planet Fitness sustain its competitive advantage moving forward?Are thecompany's growth objectives reasonable and attainable?

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